Useful Links & Resources

Here is a list of links to other organisations and documents that you may find of interest. If they are accessible they are preceded with the rating that they uphold.

Partners

• AA Bang - Marketing Communications Consultancy
  Integrated communications campaigns for public and private sector clients.
• AA Crest IT - IT Support Yorkshire
  Crest IT offer business consultancy and continuity planning to achieve satisfactory IT management.
• AA InHouse - Marketing & Design Agency
  Housing association and private sector creative marketing agency.
• AA TreeHouse - Green Marketing
  Becoming a carbon neutral company? Green marketing by TreeHouse offsets your campaign with tree planting. Online tree usage calculator.

Consulting

• A Guidelines for UK Government Websites
  Cabinet Office guidelines for use of websites including accessibility law, promotion & measurement of success.
• AA British Standards Institute PAS 78
  Request a free copy of "A guide to good practice in commisioning of accessible websites" from the Disabilities Rights Commision.
• AA OUT-LAW.COM: IT and e-commerce legal advice and support
  Pinsent Masons specialist IT division offering a knowledge base of articles on IT related legal issues.
• eConnected Professional Indemnity Insurance Certificate
  Consulting indemnity to a maximum of £250,000.
• Google AdWords Keyword Tool
  Research popular search terms from historical Google Data.
• The Business Case for Web Accessibility
  Sheldon, M., 2005, What's New in Marketing. Description of external trends that make web accessibility a worthwhile business investment.
• The One Number You Need to Grow
  Reicheld, F.F., 2003 (Dec 1), Harvard Business Review. Top line growth is related to a single measure of customer satisfaction.
• The Perfect Message at the Perfect Moment
  Kalyanam, K. & Zweben, M., 2005 (Nov1), Havard Business Review. Explanation of dialogue marketing and use of flowchart in communications design.
• Total Organizational Excellence
  Oakland, J., 2001, Butterworth-Heinemann Ltd. Achieve efficiency by managing processes.
• Value-Based Marketing
  Doyle, P., 2000, John Wiley & Sons Ltd. Increase shareholder value with marketing strategy.

Development

• A SiteMorse Automated Website Quality Testing
  Public sector and PLC standard multi-attribute quality testing of websites. Suitable for non-IT literate website commisioners.
• AA The Guild of Accessible Web Designers (GAWDS)
  GAWDS are a group of web accessibility experts from around the world who work together to improve and promote accessibility standards.
• AA The World Wide Web Consortium (W3C)
  The W3C is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards.

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